Hello one and all! I don't know if you have read this article about what the CEO of Abercrombie and Fitch wrote...but I for one have something to say. If you haven't read it Here it is.
It all sums it up saying things like..
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
Well let me say that I didn't know all cool kids were thin. Infact I know that in my high school that yes the majority of the popular girls were skinny, but I also know that not all of them were.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon."
Sure I can get going after the cool kids, they make the biggest impressions in High School...so yes I totally understand that marketing reason I guess...I mean your only in High School for 4 years so I can see how that would be a reasonable strategy instead of a long term one. But another term I see here is that only the "cool kids" are "all-American with great attitude and a lot of friends"...That is so rude to say. I had no clue that only the "cool kids" could be all American and have a ton of friends...I have had a bunch of friends through out the years and I am not a skinny girl who can fit into that stereotype that this man is giving bigger people.
I have struggled with weight my whole life, and its taken almost 24 years to come to terms with this is who I am. I will never be a skinny girl in Small shirts, who can shop at Hollister and Abercrombie, and even though that hurt my feelings in high school...I'm not in high school anymore. In fact most of the popular kids in my high school are still living in their parents houses, have kids with random men, do drugs, and just don't have great lives. So I am glad to of not had that pressure on me to be "the cool one".
I maybe big and have big breasts but I damn well know I am a beautiful person, inside and out. I have so much love in my life and I could careless if I wear the "popular brand" that high school kids wear. Those kids will one day get to where I am and realize its not such a big deal. I know my daughter might have problems with weight one day too...and I know she might struggle with this, and as much as I am working on setting better eating examples for her...its pretty inevitable that Evelyn will end up with big breasts and she'll be wearing larger shirts to cover them up, and she should in no way be ashamed of herself because she has to wear an XL shirt.
Its a shame to see someone who has such a big impact on fashion in high schools has a stigma towards people who have issues with weight...or like I said just want to cover themselves up more with a bigger shirt. People that are overweight get enough shit because apparently all they do is eat twinkies all day long, but we all know that being overweight has more to do with self-esteem and other issues they might be having...its not all because we stuff our faces all day. And for someone who was raped, molested, lost a sister and has had many self-esteem issues especially when all that happened in high school, and then go shopping with friends only to not fit in the "skinny girl store" clothes, that hurt my feelings. I wasn't good enough again...I was worthless, because I something was happening to my body that I didn't feel like I could control all the time.
Its nice to see a store CEO come out to say that even though I am not in high school anymore and could careless if I wear his over priced clothing that I am still not good enough to wear his clothes. Well I got news for you sir....I am happily married to a wonderful man who tells me all the time how gorgeous I am on a daily basis. I gave birth to a wonderful healthy little girl who loves me no matter what I look like. Sure I maybe over weight and have to wear XL shirts, but at least I feel beautiful in what I am wearing, and that's what every person who designs clothes should want their customers to feel like...not like they fit into some high school stigma, I left high school 6 years ago...I don't want to go back, I'm perfectly happy with being a beautiful curvy and big breasted woman! So I think I can say for all of us bigger woman and men that we don't care that you don't like us...cause we like us just fine. We are happy with who we are and just fine wearing clothes from JC Penny and any other generic store...because those store just want us to look beautiful no matter how big we are. Something you should learn from them...but don't worry I wont hold my breath that you'll be around in 20 years. Enjoy living in the high school days you probably didn't have, I'm glad I am out of High School and have no intentions of every trying to fit into the "in" crowd, those days are long gone.